THE GREAT
PLAINS PROJECT
Digital Imaging Technician & Marketing Assistant
Digital Imaging Technician (D.I.T)
Photo by Eddie McBroom
In the fall of 2024 I worked as aDigital Imaging Technician (D.I.T) on The Great Plains Project which is a documentary following Jerod Foster and Brandon Weaver as they scout from Presidio, TX to Fortuna, ND on motorcycles.
This documentary will release on air in early 2026.
I documented behind the scenes, crew, characters, and places traveled. I preformed gear inventory checks on microphones, GoPros, Sony FX6s and more. Every night I was responsible for uploading media assets from the cinematographers and cameras operators. All media was transferred to a hard drive that was organized by the Director of Photography and I before the departure.
After in field production I focused on building a marketing campaign - focused on strategic social media communications.
Communication Audit
In late 2024 I shifted from in field production to creating a Marketing Campaign for Texas Tech Public Media. The first taken in this role was auditing the client - Texas Tech Public Media.
In the communication audit I researched how does Texas Tech Public Media reach their audience? What are the external and internal relations? Who are they reaching? What are the existing channels that are related to The Great Plains Project?
Similarly, I curated a list of contacts of other Public Media stations across the Great Plains along with appropriate contacts for airing the show once complete.
Used different research platforms like MuckRack to find journals, writers, and platforms who align with the mission of The Great Plains Project.
Social Media and Content forms
Starting from scratch a team and I brainstormed interconnecting social media posts that align with the PBS brand. Our priority was identifying stakeholders while reaching a broader audience. I Developed and executed social media strategies to amplify awareness of the Great Plains Project documentary series, aligning content with campaign themes and seasonal storytelling.
Working with the post production team to formulate stories within episodes. Led to produced short form content to create social-first content that engage an array of audiences. Used route maps to formulate geographical content targeted to the audience located in the region.
Drafted channel-specific copy tailored for Instagram and Facebook that reflected the project’s voice and resonated with audiences. Supervised social conversations, tags, and community engagement to identify opportunities for real-time interaction with partners, participants, and viewers.
