Drafted channel-specific copy tailored for Instagram, Facebook, and TikTok that reflected the project’s voice and resonated with target audiences. Monitored social conversations, tags, and community engagement to identify opportunities for real-time interaction with partners, participants, and viewers.

Envisioned and executed social media campaigns tailored to University Recreation events, marketing, products, and content. Prepared social assets on tailored platforms for targeted audiences. Managed social media conversations for engagement relationship building with patrons.

Researches trending social media topics and content that is relevant to University Recreation’s brand and voice.